Why You Need A Website

If you ever wondered why you need a website, here are a few good answers

Reasons Why You Need A Website

Be found online when consumers are looking for your business, or the products & services you sell

In this digital age, where almost everything can be accessed or researched online, it is absolutely essential for your business to have an online presence. Whether it’s a website, an e-commerce platform, or a combination of both, getting your company online will reap major benefits. Not giving attention to it will most probably let you fall behind the competition. Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.

We are all very much aware of the current environment with a pandemic affecting the entire world. The fastest growing industry during the pandemic – by a large margin – was e-commerce, as companies had to adapt to get their products online, to be purchased and delivered to customer without the customer having to leave their homes. It was not only for the convenience of the customer; it was also for the survival of the business itself relying on making sales.

Preferred Solutions has invested in compiling essential information for our valued clients, in order to give best advice on websites and online stores. We can also assist with integrating your online store with you Sage Accounting or Microsoft ERP software. simply navigate to our E-Commerce Integration Page for further information.

You need to be where your customers are: Online

If you are still asking why you should have a website in 2020, you are most probably missing out on a large amount of potential clients and business at this very moment. Question: When you are looking for a product or service you don’t know a supplier for, what do you do? You search online on your computer, or most often your mobile phone!

The number of consumers that go online to find a local business or service provider has jumped to 97 percent in 2019. By 2020, that number would be even higher. If you want potential customers to choose your company, you need to be found online.

A recent study by Deloitte found that digitally connected small businesses:

  • Earned two times as much revenue per employee compared to a business without an online presence
  • Experienced revenue growth over the previous year (2018) that was nearly four times as high
  • Were almost three times as likely to be creating jobs over the previous year (2018)
  • Had an average employment growth rate that was more than six times as high than a business without a website

This applies to all industries, even industrial and manufacturing which are normally the industries thinking they do not require a website.

Reasons You Might Think You Don't Need a Website

This is the most common objection we hear from small business owners.

Remember: your website is your number one marketing asset. Saying you don’t have the budget for it is like saying you don’t have the budget for an business license. You are going to miss a large source of business in future, which you might have already, and lose out on essential income.

Get a website! It doesn’t have to be fancy and expensive, but it needs to exist, and it needs to be able to be found by search engines. There are even some free options available (with limited functionality)

Even if you have more business than you can handle, you need a website. A website doesn’t need to be built for the purpose of adding new customers. According to a study conducted in 2019, 83 percent of Americans look up business locations, directions and hours of operation on their smartphones or tablets. It will not differ much in South Africa. A good website will answer basic questions right away—which could free up time if you’re spending a lot of it answering questions on the phone.

Be very careful.  Having a friend or family member make your website is like trusting a handyman to lay the foundation of a skyscraper. A LOT goes into having an optimized website: SEO optimization, file compression, responsive design, schema markup, etc.—and if it isn’t built on the right foundation, it will not achieve the desired results.

Remember that different industries have different website design standards. For example, a website for accounting services will have completely different components and mark-up than a website for the hospitality industry.

You are forgetting is that computer users aren’t just people using desktop computers. It also includes people browsing websites, social media, and apps on mobile devices such as tablets and smartphones.

Most of us own a smartphone, and since 2016 mobile web traffic has outpaced desktop web traffic.

Smartphone / Tablet User = Computer User.

This is an unfortunate misconception a lot of people have. Consumers still need to find you, learn about you, and trust you because they buy from you. Most of our clients have seen considerable revenue growth, and won consumer trust, from having a website.

While social media is a great form of marketing, it can never replace the purpose of a website.

One of the next top things some businesses do is try to use social media accounts as a website replacement. This is a bad idea, and there are a few reasons why.

  1. The reality is that all of these platforms (Facebook, Instagram etc) are for-profit corporations, similar to your small business. They have a duty to the shareholders of their company to maximize their profit. This means if they can make a change to their platform to make more money, they will likely do it, regardless of how it negatively impacts your company.
  2. Organic Reach is going down significantly. You have certainly noticed that ads on social media displaying on your timeline is increasing.  It means less organic (non-paid) reach for content from brands and other publishers. This means it’s going to be harder and harder to reach your followers without spending a lot of money on social media.
  3. You have limited access to customer data. The problem is that you don’t own all of your own data. When someone becomes a follower of yours on a social media platform, you normally get very little individualized data about that person. This is for a number of reasons, including privacy and security, but it has a huge downside for you as a business. When you own your own website, you control all of the rules on how much information you gather. You can use tools like Google Analytics to gather basic information about your visitors. But if you want to gather, and you should, more information about your visitors, you can.

Preferred Solutions Can Help with Your Website

Simply fill out the form below to contact us for your website or e-commerce enquiry. We will contact you within business hours to have a quick discussion regarding your specific requirements, and advise on the steps going ahead. We are ready to help and advise.